No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of flame grilled burger on.
According to their official website (http://www.firemeetsdesire.com) “The Whopper sandwich is America’s favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold … now you can set the mood for whatever you’re in the mood for.”
Certainly an unusual campaign by the King but tapping right into that sense of desire which no sense does better than our sense of smell.
Not too sure what the reaction from vegeterians and vegans will be?
BK says eat your heart out David and Victoria Beckham