Heineken Green Room Music Event Case Study, The Scenthesizer.
Heineken is synonymous with good times, and Heineken Green Room is synonymous with bringing cutting edge music events and artists to discerning Singaporean party goers across niche venues. When the boundary on what a truly immersive musical experience needed to be pushed further, Heineken Green Room and Agency Iris Nation approached AllSense
And thus was borne The Scenthesizer
With 3 distinct broadcasts across YouTube and various Out of Home Media across Singapore, the Scenthesizer promotional video featuring AllSense’s own Terry Jacobson, garnered over 80 000 views, and entered by Iris Nation into Advertising Awards.
Heineken in conjunction with AllSense bring to life ‘The Scenthesizer’.
A first in multi-sensory entertainment that combines music and scent to create a fully immersive entertainment concept.
Terry Jacobson or ‘TJ’ as he is referred to in this video is the scent expert credited for conceptualizing this landmark event as a scent palette that seamlessly ebbs and flows with the various musical genres presented through the course of the evening.
A true feast for the eyes, nose and ears.
Credits to Iris, Dean Chew of Darker than Wax, Array and FreeFlow.
The by-invitation-only event was held at Gillman Barracks
Watch the Scenthesizer Vid on YouTube – Click here