- ABOUT US
- SCENT MARKETING
- PRODUCTS & PROGRAMS
- OUR CLIENTS
- Scent Studies
- CONTACT US
Scent Marketing for Brands and Businesses
“Every day that I work with perfumes I am in search of beauty, yet I still don’t know where it is to be found. What I know is that in order to enchant you, to charm you, to tempt you, to influence you, to fascinate you, in a word, to win you over, I have to manipulate and make a show of what I know, to make the perfume desirable. Desirable – the adjective that for the classical philosophers marks the limitation of art. However, the fact that perfume evaporates and disappears is proof that it cannot be possessed – desire remains desire.”
Jean-Claude Ellena, Perfumer at Hermès,
Perfume, The Alchemy of Scent
The Sixth Sense, Does an organ in the nose constitute the seat of human intuition?
Traditionally humans have been thought to come equipped with five senses: sight, hearing, taste, touch, and smell. Animals possess several extra senses, including altered vision and hearing, echolocation, electric and/or magnetic field detection, and supplementary chemical detection senses. In addition to taste and smell, most vertebrates use Jacobson’s organ (also termed the vomeronasal organ and vomeronasal pit) to detect trace quantities of chemicals.
Recent studies have demonstrated that Jacobson’s organ functions in humans as in other mammals to detect pheromones and to sample low concentrations of certain non-human chemicals in air. There are indications that Jacobson’s organ may be stimulated in pregnant women, perhaps partially accounting for an improved sense of smell during pregnancy and possibly implicated in morning sickness.
Now for the book –
NYTIMES Review:”The Jacobson’s organ of the title is a recently discovered organ halfway up the human nose. Watson says that plants, animals and people give off odorless molecules, called pheromones, that are detected by Jacobson’s organ and then passed along to the brain, where they cause contentment, fear and, most notably, sexual attraction. He argues that Jacobson’s organ, as intermediary between insensible signals and emotions, is the seat of intuition and possibly ”the mechanism for operating a true ‘sixth sense,’ one that may account for our sometimes apparently supernatural ability to receive information not normally available to the traditional five faculties.” What a charming idea: silent, invisible, intangible communication….”
Definitely worth further research and discussion. Some good reviews on Amazon.com
By Victoria Henshaw, this is going to be a good read!
Lets let the blurb do the work –
“We see the city, we hear the city, but above all: we smell the city. Scent has unique qualities: ubiquity, persistence, and an unparalleled connection to memory, yet it has gone overlooked in discussions of sensory design. What scents shape the city? How does scent contribute to placemaking? How do we design smell environments in the city?
Urban Smellscapes makes a notable contribution towards the growing body of literature on the senses and design by providing some answers to these questions and contributing towards the wider research agenda regarding how people sensually experience urban environments. It is the first of its kind in examining the role of smell specifically in contemporary experiences and perceptions of English towns and cities, highlighting the perception of urban smellscapes as inter-related with place perception, and describing odour’s contribution towards overall sense of place. With case studies from factories, breweries, urban parks, and experimental smell environments in Manchester and Grasse, Urban Smellscapes identifies processes by which urban smell environments are managed and controlled, and gives designers and city managers tools to actively use smell in their work.”
Victoria Henshaw is a Lecturer in Urban Design and Planning at the University of Sheffield. She writes the blog Smell and the City. Is Victoria Henshaw the Carrie Bradshaw of smell?
You can buy the book here – http://www.routledge.com/books/details/9780415662062/
Sign up for NOSE NEWS, and always be in the KNOW