If last years event is anything to go by…..
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Scent Marketing for Brands and Businesses
If last years event is anything to go by…..
The OBO jewelry range consists of four designs — a drop-shaped pendant and a pebble pendant, designed to be worn on a necklace chain, and a white and black bracelet which feature a bubble at their centre. The pendant looks like a large jewel, but is in fact a receptacle for any type of perfume. When detached from its magnetic housing, the pendant reveals a roll-on base that can be simply rubbed wherever the wearer wants to replenish their perfume. OBO jewelry negates the need to carry extra perfume in a handbag, while remaining discreet and elegant-looking.
Like it? You can fund this new innovation in fashionable wearable fragrance on Indiegogo at https://www.indiegogo.com/projects/the-obo-pearl-the-smallest-wearable-and-leak-proof-bottle-of-perfume
Prabal Gurung, born in Singapore, returns home to open this years Audi Fashion Festival.
His Fall Collection features a range of reds along with paint brush tapestry effects inspired by the work of Cecily Brown, an artist Gurung deeply admires. Fashion aficionados can look forward to a stunning display of his versatility from sportswear to signature evening gowns.
About Prabal Gurung
After beginning his design career in New Delhi he moved to New York to finish his studies at Parsons The New School for Design. Upon graduating, Gurung spent two years with Cynthia Rowley’s design and production teams. Soon after, he was appointed design director at the iconic Bill Blass, a post he held for five years until launching his own collection, PRABAL GURUNG.
A focus on quality and innovation has placed Gurung at the forefront of American fashion with designs worn by leading ladies including First Lady Michelle Obama and The Duchess of Cambridge, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award. In 2011 Gurung was honored as one of USA Network’s Character Approved Award recipients, named goodwill ambassador of Maiti Nepal, a finalist of the Cooper-Hewitt National Design Award and was the recipient of the CFDA Swarovski Award for Womenswear. In 2012, Gurung was named Chief Designer of Onward Kashiyama’s ICB brand. Most recently, the Prabal Gurung for Target collection launched with Gurung as the official 2013 designer collaborator.
AllSense has been selected as Ambience Scent Partner to the Audi Fashion Festival. The Singapore-headquartered company will curate a series of fashion-first inspired fragrances to adorn the shows as well as punctuating key Festival touch points including the Fashion Café at ION Orchard Level 1.
Fragrance can be felt but never seen or held, a fleeting impression, a conjurer of bye gone emotions, a flirtation of future encounters.
Perfume is the ultimate tease. Join AllSense as we cast our eyes back over the ages to reveal the essence and aspiration of the times as reflected by the scents we wore and the advertisements which epitomised them.
Featured Here: Vintage Mid Century Perfume Ad Muse by Coty 1947 Beautiful by Artist ERIC
Naked & Famous are poised to release a line of jeans that produce a refreshing minty scent when you run a fingernail across the denim. Baked into the fabric is a layer of mint-scented microcapsules that last at least 10 washes, according to Naked and Famous. The jeans also have a coating of Teflon that keeps the pants stain-free.
Gives new meaning to scratching your crotch…hmmmmm
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent.
Visit L1 Atrium and B2 Concourse for a “scentsational” experience.
Campaign Credits –
ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/
AllSense (ScentAir Singapore) – http://www.allsense.com.sg
DDB Singapore – http://www.ddb.com.sg/
In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label has turned to smell to create a strong brand image and increase sales.
A unique scent has been created to represent the Odeur clothing brand, described as citrus, clean and appealing to both sexes. The fragrance has been embedded into the clothing, and lasts for up to 13 washes. T-shirts, shirts, scarfs and jeans will exude the ‘Odeur’ smell.
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