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Scent Marketing for Brands and Businesses
“i believe scentscaping is a landscape of multiple scents. ie. a different scent for a different room of the house.” tweeted Iggy Azalea (@IGGYAZALEA) which turned this term into the flavour of the week, finding voice on The Huffington Post with their candidly named piece “WTF is ScentScaping” and the Sydney Morning Herald with their piece “ScentScaping: The next homestyle trend”.
Perhaps we may hazard a more formal definition from the industry:
ScentScaping is the design of an interior environment by using a palette of scents to resonate with other sensory cues including light, colour, music and texture; in order to convey a theme or enhance a mood with the intention of creating a richer personal and inter-personal experience. ScentScaping can be applied on a room by room basis, where different scents are selected for different rooms or spaces; or a leit motif fragrance may be implemented where the same theme overarches all spaces with slight variation designed into the leit motif from space to space.Such variation may include a different array of fragrance notes, as well as differentiation in intensity.
ION Orchard, the iconic shopper destination in Singapore has turned 5 amidst great celebration and fan fare.
ION hosted an exclusive dinner for VIPs, media and select shoppers, which included performances by Chris Daughtry and Elva Hsiao.
AllSense, the multisensory branding specialist, who has had the pleasure of working with ION Orchard since the mall opened 5 years ago, worked with ION’s marcoms team to develop a range of gift premiums. These premiums included candles, ScentSticks, fragrance sachets and 60,000 scented redemption cards (a high quality format of micro-encapsulated scratch and sniff) that went out as magazine inserts.
All these premiums were fragranced with ION Orchard’s highly memorable brand scent, known by the public at large as ION’s White Tea Scent.
This original cookie recipe has been inspired by its Private Collection perfume, the scent worn by Lauder herself.
To evoke the perfume’s signature Bulgarian rose scent, the Estee Cookie is made with rose extract and freeze-dried strawberries.
Until its debut in 1973, Lauder jealously guarded the secrets of her private, bespoke scent — a mixture of oils and other scents — telling friends that the perfume they were admiring was her “private collection.”
Private Collection perfume is a green floral scent with notes of honeysuckle, orange flower and sandalwood.
‘With Norse Power, we wanted to try and capture the sort of smells that would have been part of the lives of Viking warriors around the time that York was the Norse capital of England,’ says Michelle Brown, the marketing manager at Visit York.
‘But more than that, with all the bath products, deodorants, perfumes and aftershaves available today, we wanted to give male visitors to York the chance to cast aside their allegiance to modern aromas and instead embrace the smells from an era of warriors.’
The launch of Norse Power is, of course, just a bit of fun – although those who really want to smell like the inside of an animal-skin cloak can try the fragrance courtesy of Visit York Tourism which will be available to wear at Visit York’s main visitor centre – with men encouraged to swap their usual body spray for Viking stench.
And for those history buffs amongst us:
York was effectively the heart of Viking culture in Britain after it was attacked and quelled by Viking invaders in 866AD.
The Viking era ran roughly between the end of the eighth century and the middle of the 11th.
Fragrance can be felt but never seen or held, a fleeting impression, a conjurer of bye gone emotions, a flirtation of future encounters.
Perfume is the ultimate tease. Join AllSense as we cast our eyes back over the ages to reveal the essence and aspiration of the times as reflected by the scents we wore and the advertisements which epitomised them.
Featured Here: Vintage Mid Century Perfume Ad Muse by Coty 1947 Beautiful by Artist ERIC
PepsiCo Inc. is looking to develop a scent capsule” under the cap of its plastic bottles so that each time the bottle is unsealed, a refreshing smell wafts over as you consume the sugary goodness. Sounds like an odd idea, but smell is one of our most primal senses, so we’ll play along here.
The PepsiCo patent accounts for a system where a gelatin capsule would be embedded into the cap. Upon the opening of the cap, breaking the seal, this capsule will rupture, releasing comforting scents to help consumers enjoy their drink a little more.
“The aroma of a product is often not adequately revealed when the consumer opens the container because the orifice through which a product is dispensed is small or a safety film is used,” the inventor describes. And even if when the consumer smells anything, it’s mostly the scent of the plastic that holds the drink. “[It] is often difficult to deliver adequate aroma to a headspace of a container that comes from the beverage itself, and not from the container.”
This system would extend to more than just Pepsi sodas. PepsiCo accounts for a variety of soft drinks, such as Tropicana, Gatorade, and Naked – and with juice naturally known for their acidic fragrance, this patent might be more useful for Naked shakes than making cola smell more … caramel-like?
Read more: http://www.digitaltrends.com/cool-tech/pepsi-to-develop-scent-capsule-so-your-drinks-smell-less-like-plastic-sugary-death/#ixzz2yUeAnQNV
1,400 new fragrances were launched in 2012.
Dutch artists Lernert and Sander have collected samples of every single one of those fragrances and blended them to create one giant fragrance mix bottle (standing 1.5 litres tall). This excitingly grotesque concoction is simply named: ‘Everything’.
‘Everything’ will be on show at the French boutique Colette in Paris, Early March.
Those who dare smell it can….
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