Apparently, sending each other smells may be a better way to communicate emotions than simply using words, as it removes barriers such as language and culture. The oPhone website talks about “global communication,” and a world where smells “are a moving gesture of friendship.” It’s a bit hippy-dippy, but few people would misinterpret the overall meaning behind the smell of roses, no matter what language they spoke.
Now, although the name suggests we’re going to see a phone, the idea is misleading. It’s a device that connects to a phone. Smells are generated by the oPhone accessory after being selected and sent from your smartphone, like a smelly, wordless text message. Lovely.