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Scent Marketing for Brands and Businesses
“If music had a smell, what would it be?”
Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks.
My Paper spoke to the 37-year-old about how scent and music can work together to create a multi-sensory party experience.
Experience the Scent of Music. 1 day(s) to go. http://lnkd.in/bWibxYR
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to bring the magic together. Looking forward to whats still to come….keep your eye balls peeled and your nose hairs reeled….be prepared to be blown away.
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