“i believe scentscaping is a landscape of multiple scents. ie. a different scent for a different room of the house.” tweeted Iggy Azalea (@IGGYAZALEA) which turned this term into the flavour of the week, finding voice on The Huffington Post with their candidly named piece “WTF is ScentScaping” and the Sydney Morning Herald with their piece “ScentScaping: The next homestyle trend”.
Perhaps we may hazard a more formal definition from the industry:
ScentScaping is the design of an interior environment by using a palette of scents to resonate with other sensory cues including light, colour, music and texture; in order to convey a theme or enhance a mood with the intention of creating a richer personal and inter-personal experience. ScentScaping can be applied on a room by room basis, where different scents are selected for different rooms or spaces; or a leit motif fragrance may be implemented where the same theme overarches all spaces with slight variation designed into the leit motif from space to space.Such variation may include a different array of fragrance notes, as well as differentiation in intensity.