The Audi Fashion Festival (AFF) Singapore is Asia’s premier fashion festival. It is the most eagerly anticipated fashion & lifestyle event in Singapore’s annual calendar.
AllSense has been chosen as Ambience Scent Partner to the Audi Fashion Festival (#AFFSG). The Singapore-headquartered company will curate a series of fashion-first inspired fragrances to adorn the shows as well as punctuating key Festival touch points including the Fashion Café at ION Orchard Level 1.
“Our partnership with Audi Fashion Festival represents our commitment to innovation within the industry and our strong relationship working with the leading fashion retailers and taste makers both internationally and here locally in Singapore. We look forward to another successful event this year” – Terry Jacobson, Regional Director, AllSense
About the Audi Fashion Festival (AFF)
Organised by Mercury Marketing & Communications, AFF is the only Fashion Festival in the world to bring together emerging and exciting Asian names alongside the best of the best in the International area. Since its inception in 2009, it has showcased world-class collections by top international designers and labels, including Christian Lacroix, Vivienne Westwood, Gareth Pugh, Marc by Marc Jacobs, Missoni, Ungaro, Erdem, DSquared2, Roberto Cavalli, Mugler, Zac Posen and Roland Mouret. In 2013, the festival saw the likes of Carolina Herrera, Tsumori Chisato, Peter Pilotto and Hussein Chalayan. Other recognised names who have participated in the festival from the fashion and music industry include Jacquetta Wheeler, Carmen Kass, Tao Okamoto, Tallulah Harlech, Russell Jaames, Tokio Hotel and Sophie Ellis Bexter. AFF is a prestigious high-profile platform for premium lifestyle brands to affiliate with.
Audi Fashion Festival Singapore 2014 embraces the art of progress as it returns to the heart of Orchard Road with the largest showcase of homegrown and Asian talents.
In line with this year’s theme, the festival opens on 14 May 2014, for the first time, with an Asian designer. Presenting his Fall 2014 collection, acclaimed red carpet designer, Prabal Gurung, makes his first return to Singapore. Closing the festival this year is legendary designer to the stars, Oscar de la Renta, who will present a showcase the includes his Fall 2014 collection. Adding to the star-studded mega event are Hollywood celebrity, Kate Bosworth and international Asian supermodel Godfrey Gao.
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