Yes really they did it.
A US meat firm sent its customers diffusers for their iPhones which make a sizzling sound and give out the whiff of bacon when it is time to wake up.
The gadgets were delivered in padded boxes along with bacon-scented liquid and a charger. They are plugged into the audio jack of the phone and work with an official app.
“At 6:30am I was awoken by a sizzling sound from the app and a sizable puff of bacon fragrance which dominated the room and led my wife to ask me what the hell was going on. ‘It’s my bacon phone,’ I said in a pre-coffee haze, and hit the snooze.”