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Scent Marketing for Brands and Businesses
走进购物商场，一阵幽幽芳香扑鼻而来，精神为之一振；在亮丽的时尚店与熙攘的人潮中，不知觉提升了购物体验。这股无形无体的气味背后其实蕴藏一门大学问。 气味行销（Scent Marketing）是个非常特殊及罕见的行业。近几年，一般购物商场，酒店、医院等场所，皆有量身定制的香氛来强化其品牌形象；而在新加坡，提供香氛给各大机构的公司寥寥无几。AllSense是少数中的一家，公司创办人兼总裁为原籍南非的特里•雅各布森（Terry Jacobson，39 岁）。 To read the full article, click here – https://lanyu.wordpress.com/2015/09/14/味道也是一门生意-南非商人-在新加坡卖气味/ About Lianhe Zaobao With a history of more than 90 years, Lianhe Zaobao is Singapore Press Holdings’ flagship Chinese newspaper with a readership estimated at 750,000. The website zaobao.com has grown to command monthly visitorship of more than 10 million and daily page views exceeding four million. It is regarded as one of the most professional media sources, trusted by top policy makers and leading business executives. Interview by Amos Mak
Reader’s Digest Asia delves into the world of Scent Marketing for business. Interviews with Chris Pratt MD of ScentAir UK and Terry Jacobson MD of ScentAir SG,
Beautiful Installation Art Work in Singapore CBD. Contrasting light, colour and shapes. Definitely a mood lifter below the grey clouds of the day
Looks like we going to need a large Red Carpet!
Suitably scented by AllSense Singapore, The Ritz Carlton changes its signature scent each year for the festive season.
The chosen scent – ‘Cornucopia’ – Boysenberry & Tangerine, Middle: Clove, Cinnamon, Fir Balsam, Cedar, Bottom: Woody Bouquet, Sandalwood, Patchouli, Birch ~ A lively blend of jolly fruits balanced with a warm woody bouquet!!
Now is a great time to stop by for TEA AT THE RITZ!
“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times.
The Sunday Times speaks to yours truly about our work with various Shopping Mall clients in Singapore: “The decade-old industry has grown rapidly in recent years due to a growing body of research on the subject, better and more accessible technology and greater interest from businesses and individuals,” said Mr Terry Jacobson, the Business Development Director of scent provider AllSense. He said popular scents vary by country and culture, and are influenced by the weather and climate. Tea and citrus-based scents are particularly popular here, and can change with the seasons.
SINGAPORE – Seated at the junction of Orchard and Paterson Roads, at the prime site of Singapore’s commercial and shopping artery, ION Orchard, the Orchard Turn retail-cum-luxury residential development, one of the most anticipated projects in Singapore, has opened.
A Shopaholic Fantasy- Laid out over 640,000 square feet of nett lettable space across eight floors, and with 335 shops, ION Orchard, will house a collection of global flagship and concept stores of both established and new to-market brands, covering the spectrum of fashion, lifestyle, entertainment and F&B. Burberry, Dolce and Gabbana, Giorgio Armani, Louis Vuitton and Marc Jacobs, are to name a few.
The mall will also be home to ten duplex flagship stores of some of Singapore’s most favourite international fashion brands. Six of these luxury brand duplex stores comprise a combined area of almost 50,000 square feet.
Speaking at a media preview of the mall’s opening, Ms Soon Su Lin, Chief Executive of Orchard Turn Developments, said: “Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips. This vision has now become a reality, bringing a renewed freshness and energy to the surroundings.”
“True to the multisensory promise that the mall will offer; customized ION Orchard Signature scents have been created and will be subtly diffused throughout the mall…ensuring a complete and engaging experience to any visitor.”
“ION Orchard is committed to redefining the entire customer experience,” says Terry Jacobson, Managing Director of AllSense Pte Ltd. “An architectural masterpiece, it was a no-brainer they decided to extend the traditional paradigm of sight and sound into the realm of scent. Our sense of smell has been long been overlooked as a decisive vehicle through which we as humans perceive and interpret the world around us, perhaps because it is so automatic. Our sense of smell is also the seat of our capacity for memory and emotion – it is on this note we promise ION Orchard shoppers a truly memorable experience!”
About CapitaLand Group (www.capitaland.com)
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the multinational company’s core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific, Europe and the Gulf Cooperation Council (GCC) countries.
About Sun Hung Kai Properties (www.shkp.com)
Sun Hung Kai Properties (SHKP) is one of largest developers in Asia, and its core business is in developing all types of projects both for sale and investment. The company has created some of the most memorable icons on the Hong Kong skyline, including International Finance Centre – currently the tallest building in the territory – and it is now developing International Commerce Centre, which will soon reign as the tallest structure in Hong Kong and the third tallest in the world.
About AllSense (www.allsense.com.sg)
With offices in Sydney, Australia and Singapore, AllSense is a pioneer in the creation, deployment and measurement of experiential media for brands and retailers. AllSense partners with ScentAir Technologies Inc, a global presence in aroma marketing solutions and scent delivery systems. With over 20,000 proven commercial placements in 82 countries and generating over 1 billion scent impressons per year, household names like Westin, Sheraton, Jimmy Choo and Lucky Brand Jeans rely on ScentAir to deliver on the promise of a unique in-store experience for their clientele.
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