ScentAir in the News again

"Ah, the sweet smell of electronics. Vanilla, with a hint of orange, to be…


Insightful research into furniture buying patterns

"When it comes to the home, and what that means to people, powerful and rich…


Daily Telegraph talks about 'Sweet Smell of Success"

US-based researcher Brian Dyches said successful retailers have learned to…


Scent Palettes now live

Find the right scent to suit you. Are you creating a business experience…


Calvin Klein "Obsession" Commercial

 Selling fragrance through poweful emotions and memory cues  What other…


Calvin Klein "Eternity" commercial with Scarlett Johansson

Moments, memories and emotions - all the powerful things that are said in…


Over 1,500 fragrances -That's a lot of choice

Thanks to some smart aroma consulting, you can take the guesswork out of…


Big on Biology

 Did you know....  - Of the five senses, smell is the only one that has a…


Brands say scents make sense in the guest experience

A well-balanced article covering aroma marketing, drawing on case studies…


Lindstrom, the 'All Sense' Brand Guru

Martin Lindstrom, author of Brand Sense: Build powerful brands through touch,…