Scented Newspaper is coming to Australia!

News Limited to launch scented campaigns in print. AdNews breaks the story -…


Stink Bomb

While retailers and developers turn to positive smells for advertising and…


A Definition of Visual Merchandising

From Wikipedia, the free encyclopedia Visual merchandising is creating visual…


Modern Bride Magazine calls scent a brilliant idea!

Scent-sational Infuse your big day with fragrances by renting a scent machine…


Smell and the rules of attraction

"...News flash! The way you smell plays a big part in your ability to attract a…


Notebook on "Scents of Self"

We can garner valuable insight into the potency of environmental scenting by…


The Volkswagen 'VbubbleU ' - ScentAir takes your nose for a Drive

ScentAir takes interactive scent sampling to the road. The Volkswagen or…


"Scents of space" says Sydney Morning Herald

Sydney Morning Herald talks about increasing popularity in using ambient scent…


Kool Aid scented Reeboks

Reebok is set to launch the first in a line of shoes with the built-in scent…


Scented Bus Shelters

I’m sure everyone knows of the ‘Got Milk’ campaign (its been running for 13…