Research reveals fragrance can make women more attractive

New research from the Monell Chemical Senses Center reveals that women’s faces…


ScentAir/Mood Win Award for “Most Innovative Use of Scent Marketing”

Marketers in both the retail and entertainment industries are appealing to…


Sensory branding 101. To see, hear, touch, taste & smell.

According to our friends at Wikipedia, Sensory branding is a type of marketing…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


iPhone Bacon Scent Diffuser wakes you up to the Smell of Bacon

Yes really they did it. A US meat firm sent its customers diffusers for their…


Drink Better Coffee - Through your Nose!

  According to Viora, the nose delivers 75 percent of a drinker’s taste…


Urban Smellscapes, Understanding and Designing City Smell Environments

Just arrived in the post, time to get stuck in!   We see the city, we hear the…


Fact. Human Nose Can Detect a Trillion Smells

Human Nose Can Detect a Trillion Smells, according to a new study. Researchers…


Ways Stores Trick us into Spending More - Business Insider

Woah! BusinessInsider.com on 'sneaky ways stores trick us into spending more',…


What the Fork? 21 Flavours in Every Bite

AROMAFORK™ is a new age molecular gastronomy gizmo telling your tastebuds to…