There's Science Behind the Scents

Marketing experts say that consumers actually do follow their noses, which…


Audi A3 Cabrio brands the Scent of Fresh Air (and bottles it too)

What better way to experience the emotion of driving in an Audi A3 with the top…


Estée Lauder Fragrance inspires Cult Cookie

Beauty brand Estee Lauder has teamed up with Christina Tosi of Momofuku Milk…


FTV Beach Festival, The Scent of Summer

If last years event is anything to go by.....


Passengers litter less on carriages that smell clean

A team of Dutch social psychologists has proposed a simple solution to the…


Sun, Sea, Skin and Scent. Yes its Fashion Beach Festival 2014

A DAY OF FASHION, LUXURY, SUN, SEA AND  SCENT! The world’s most glamorous…


Your Skin has a Sense of Smell

Researchers from the Ruhr-University Bochum in Germany have discovered that…


Victoria's Secret new fragrances find form in languid, fluid, & flirtatious shaped bottles

Victoria's Secret Heavenly Established in collaboration with the creative team…