Sensory Design for Brands and Businesses

Fragrance for Dogs? Why or why not?

Well, we already know dogs have a much more powerful sense of smell than humans, something like x50, so why can’t they also enjoy the wonders of a fragrant trail?

“Dogs experience their entire lives through their noses, sniffing out everything from drugs and cancer to garbage bags and butts. So why shouldn’t they get to enjoy fragrance, too?”

Even Ellen DeGeneres is getting behind this perfumed pooch trend with her own line, aptly entitled ED.

 

Reported on by Refinery29, full article here >> http://www.refinery29.com/perfume-for-dogs

Also check out https://www.vogue.com/article/ellen-de-generes-ed-by-ellen-dogs-petsmart-celebrity-style and https://www.petsmart.com/featured-brands/ed-ellen-degeneres/

Smell of Death according to Honey Bees

  • January 13, 2018
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  • Biology of Smell

Dead bees actually release 2 specific pheromones which a specific class of bees, the ‘corpse-removing bees’ detect and spring into action.

“The honeybees work together to fight off disease,” says Alison McAfee at the University of British Columbia, Canada

According to her research, honeybees pick up dead or diseased nestmates and carry them out of the hive. Removing corpses protects against infection, which can spread like wildfire in densely packed hives.

 

Reported on by New Scientist, full article here >> https://www.newscientist.com/article/mg23731604-900-smell-of-death-tells-undertaker-bees-its-time-to-remove-corpses/

Add scent to your retail experience with Sniffy Market

A snappy gadget to create a heightened product experience in store, think perfume sampling or F&B as obvious options.

What makes this technology really useful is it actually takes a sniffy snap of you sniffing whatever scent the Sniffy Market sniffs.

Let me explain – Market research. the Sniffy Market will determine whether your reaction is positive or negative to the product experience which would help with product planning,

Apparently its still in prototype mode, so lets so if the Sniffy Market will make it to a shelf near you.

Reported on by Engadget, full article here >> https://www.engadget.com/2018/01/07/sniffy-market-will-let-you-smell-products-as-you-shop/

Flavour of Food influenced by Smell, Colour and Sound

To Phillips, the green ball suggested a sour taste, while he expected the red to taste sweet. It turned out three-quarters of people associate the same colors with the same tastes and line the spoons up the same way.

Yes we know that the smell of food can influence how we perceive its flavour, but as it turns out, in even greater ways than you can imagine.

Cue colour, sound and a jellyfish!

 

Kitchen Theory, a combined London restaurant and food lab, attempts to quantify the impact of these various sensory cues on our palate. In what seems like a fun experience or social experiment will yield important findings on subjects such as how to decrease sugar consumption, or why food on airlines tastes so poor.

Read more here  https://www.cbsnews.com/news/food-lab-flavor-perception-color-smell-sound/ and here https://www.kitchen-theory.com/

The Unexpected Power of Smell and What it Means for Marketers

Mumbrella Conference T- 1 week.

Better get out into the park and start practicing a few curveballs….

In their own words: In this curveball session on how brands can harness the power of smell, AllSense founder Terry Jacobson will explore how smell has a greater influence on our emotions than any other sense and yet in this visually-dominated world, it is often the forgotten sense.

This is an opportunity to learn from an expert about the role smell can play to tap into emotional memory and as a result be used as a powerful tool for communication. Learn how places like Japan are using fragrance to aid media and marketing strategy.

Jacobson has worked with the likes of Universal Studios and Changi Airport on fragrance strategy. He says: “Humans are multi-sensorial creatures, we connect with and interpret the world around us through all of our senses.”

https://www.mumbrella.asia/mumbrella360asia

Marina Bay Sands
Wednesday 8th November
12 noon
Virtuoso Stage

A curate’s egg interviews Terry Jacobson

Mumbrella interview with AllSense CEO, Terry Jacobson

Tower Transit to implement signature scents on their buses

  • March 5, 2017
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  • Business using Scent

Straits Times: Fragrance on Wheels

AllSense designed a fragrance for Tower Transit, the first public bus company in the world to roll out its own signature scent.

The signature scent which is diffused in a subtle and ‘background’ manner will provide a more pleasant commuter experience, with a sensation of freshness and revitalisation of mind and body the intended objective.

Read full article here:

http://www.straitstimes.com/singapore/no-97-a-new-fragrance-on-wheels?xtor=CS1-10

Straits-Times-AllSense-Scent-Buses

CNA: Tower Transit to roll out ‘signature scent’ on 100 buses

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