A well-balanced article covering aroma marketing, drawing on case studies mainly in hopitality and retail: http://www.ajc.com/business/content/business/stories/2007/06/06/0606bizsmells.html EditorAll author postsRelated Posts June 9, 2007Lindstrom, the 'All Sense' Brand Guruby Editor June 7, 2007Smell undervalued as a Senseby Editor June 1, 2007Trialling Scent in different marketsby Editor PrevNext
