Perfume. A Silent Empire Built on Desire

Fragrance can be felt but never seen or held, a fleeting impression, a conjurer…


Love at First Sniff

The Scent Of Love: How Smells Affect Attraction In Humans And Animals Israeli…


Scratch-and-sniff Jeans, YES they are here, and they Smell Minty

  Naked & Famous are poised to release a line of jeans that produce a…


The Odor Effect: Stores That Smell Better Do Better Business - Jewelers' Circular Keystone

Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean…


Dolce&Gabbana Luxury perfume for Babies

Scented Babies Nothing wrong with a bit of 'Cradle Marketing'? "We all know…


Enter the "Don Draper of Smell Branding" ~ Fast Company

Give it up for Mark Signorin, AKA ScentAir’s top smell guru (official title:…


Game of Thrones perfume, the secret ingredient - Dragon's Blood

The Game of Thrones Fire and Blood Perfume is Inspired by Dragons The Game of…


Smell like French perfume, Lose Weight

  ..."Designed at the Parisian perfume house Robertet, the product contains a…


Scented Fashion....oh yes!

In a novel attempt to recapture the attention of visually-overloaded consumers,…