ScentAir/Mood Win Award for “Most Innovative Use of Scent Marketing”

Marketers in both the retail and entertainment industries are appealing to…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


iPhone Bacon Scent Diffuser wakes you up to the Smell of Bacon

Yes really they did it. A US meat firm sent its customers diffusers for their…


Drink Better Coffee - Through your Nose!

  According to Viora, the nose delivers 75 percent of a drinker’s taste…


Urban Smellscapes, Understanding and Designing City Smell Environments

Just arrived in the post, time to get stuck in!   We see the city, we hear the…


Ways Stores Trick us into Spending More - Business Insider

Woah! BusinessInsider.com on 'sneaky ways stores trick us into spending more',…


Smell Map of Amsterdam. No, its not all Cannabis!

People expect Amsterdam to smell primarily of cannabis. Cannabis has a strong…


York tourist board creates Viking 'fragrance'

Visit York has created this bottled attack on our nostrils in tribute to the…


The Smell of cooked potato chips lures shoppers

The latest campaign from McCain sees the puff of cooked chips waft from…


Terry Jacobson of AllSense Group, Audi Fashion Festival Partner

Terry Jacobson, of AllSense Group outside the Audi Fashion Festival, Ngee Ann…