Did you Know?

About 80% of what we taste is actually due to our sense of smell. Without the…


Apparently a well know fact that

The Tokyo Stock Exchange diffuses peppermint into the air in the afternoons to…


Every Person has their own unique Smell

Try this wacky experiment courtesy of the ABC:…


Best Smells around the world -according to Lonely Planet

From 'nightflowering Jasmine' to 'Italian coffee', what have I been missing out…


Smell undervalued as a Sense

Researchers find SMELL is often an undervalued sense because people are more…


Club in the UK finds scent crucial in a non-smoking environment

"After the introduction of the ban in Scotland and Wales, the stench of beer…


Trialling Scent in different markets

It has been a great opportunity to study how scent affects different retail…


ScentAir.com.au goes live

We have successfully deployed www.scentair.com.au.


Aroma Marketing, the new frontier

Since winning the distributorship for ScentAir into Australia / New Zealand,…


Scent triggers Memory

"Smell is one of the biggest triggers of memory that we have. And food smells…