Audi A3 Cabrio brands the Scent of Fresh Air (and bottles it too)

What better way to experience the emotion of driving in an Audi A3 with the top…


Estée Lauder Fragrance inspires Cult Cookie

Beauty brand Estee Lauder has teamed up with Christina Tosi of Momofuku Milk…


Passengers litter less on carriages that smell clean

A team of Dutch social psychologists has proposed a simple solution to the…


Your Skin has a Sense of Smell

Researchers from the Ruhr-University Bochum in Germany have discovered that…


Victoria's Secret new fragrances find form in languid, fluid, & flirtatious shaped bottles

Victoria's Secret Heavenly Established in collaboration with the creative team…


Wear Perfume as Jewelry. Apply and Reapply on the Fly

OBO is embedding fragrance capsules into necklaces and bracelets, allowing…


ScentAir/Mood Win Award for “Most Innovative Use of Scent Marketing”

Marketers in both the retail and entertainment industries are appealing to…


Sensory branding 101. To see, hear, touch, taste & smell.

According to our friends at Wikipedia, Sensory branding is a type of marketing…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


iPhone Bacon Scent Diffuser wakes you up to the Smell of Bacon

Yes really they did it. A US meat firm sent its customers diffusers for their…