US Research reveals humans can detect One Trillion Smells

The human nose can distinguish at least one trillion different odours, millions…


Scientists Successfully "Erase" Fear Using Scent Therapy

Researchers from Northwestern University have developed a new technique to…


Trends that will Shape our World in 2014 - JWTIntelligence

JWT Trend forecast #1 - Immersive Experiences Entertainment, narratives and…


Does what you smell determine what you buy?

HowStuffWorks provides a summary of Scent Marketing, how it worked…


University Researchers tie simple scent to increased Retail Sales

University Research Eric Spangenberg, a pioneer in the field and dean of the…


Do scents affect people's moods or work performance?

Research on effect of scent, scent marketing on human behaviour Have you…


ION Orchard Mall wins Gold Prix d'Excellence Award

ION Orchard shopping mall has won the Gold Prix d'Excellence Award presented…


1,400 New Fragrances were Launched in 2012.

1,400 new fragrances were launched in 2012. Dutch artists Lernert and Sander…


The Scent of Spring, Olfactory Art Installation by ION Orchard

ION Orchard, Singapore's premiere shopping mall destination once again delights…


Forbes - The Secret Weapon Luxe Hotels Use To Lure Guests In

"Next time you step foot in a luxury hotel, take a minute to consider the many…