Victoria's Secret new fragrances find form in languid, fluid, & flirtatious shaped bottles

Victoria's Secret Heavenly Established in collaboration with the creative team…


Sensory branding 101. To see, hear, touch, taste & smell.

According to our friends at Wikipedia, Sensory branding is a type of marketing…


iPhone Bacon Scent Diffuser wakes you up to the Smell of Bacon

Yes really they did it. A US meat firm sent its customers diffusers for their…


York tourist board creates Viking 'fragrance'

Visit York has created this bottled attack on our nostrils in tribute to the…


Smell my Ride! Car Manufacturers turn to Scent for a more Enjoyable Drive

Mercedes and Rolls already scent their cars. Are Ford and GM Next? Ford has…


Sneak Peak at Audi Fashion Festival Scents

The Audi Fashion Festival is almost upon us and Singapore City is getting ready…


How Miss Dior was born

"I have created this perfume to dress each woman in the scent of desire, and to…


Beautiful Installation Art Work in Singapore CBD

Beautiful Installation Art Work in Singapore CBD. Contrasting light, colour and…


Yee Har - Measuring Scent and Odour Levels with the Nasal Ranger

Ben Siller looked ridiculous on a recent afternoon, standing on a downtown…