The PLAY-DOH smell

Traditionally, a brand identity is made up of visual elements. However, studies…


Singapore Grand Prix 2018 - Your guide to getting off the track

With the Singapore Grand Prix coming up, the Marina Bay area will be filled…


The Smell of Rain - Petrichor

Why do we seek comfort in the rain? Petrichor.  It is amazing how Mother Nature…


Scientists uncover new connection between smell and memory

For as long as time, poets to philosophers have deeply romanticised that…


National Otter Mania

Photo Credits: FACEBOOK.GOV.SG This year National Geographic magazine is taking…


Eau de Dead Shark

Since the Jaws movie series, I have employed 2 immutable rules for…


​​Artificial Intelligence wants to smell your Breath

Artificial Intelligence, commonly known as ‘AI’, has turned its Big Data…


Hitting the snooze button just got complicated

Sneaking in a few extra Zzzz’s just got complicated... Enter the Sensorwake…


Flavour of Food influenced by Smell, Colour and Sound

To Phillips, the green ball suggested a sour taste, while he expected the red…


Six Vehicle Warning Signs Your Nose Can Recognise

Most vehicle starts out with a “new car smell,” but there are other specific…