Follow your Nose to Friendship

Its true, your nose really does know! New research (Ravreby et al. (2022)…


Is clean indoor air a new luxury? 

In a comprehensive global study conducted in 2017, the World Health…


Strategic use of aromas while learning and during sleep might improve exam performance.

A recent study, which used rose scents to boost memory performance,…


Aroma Control for Club Culture

The scent of alcohol mixing with the smell of sweat from enthusiastic dancers…


Study shows loss of smell linked to depression, anxiety & isolation

A new study from the University of East Anglia reveals the huge range of…


Can dogs mark passage of time via smell?

Humans respond to what we call a circadian rhythm where we mark passage of time…


The Problem Isn't You. Its Your Ride

According to a patent application, Ford is working on a solution to identify,…


Self-Monitoring Sense of Smell May Help Detect Coronavirus

Along with fever, cough and shortness of breath – many coronavirus (COVID-19)…


The PLAY-DOH smell

Traditionally, a brand identity is made up of visual elements. However, studies…