Reader's Digest Asia delves into the world of Scent Marketing for Business

Reader's Digest Asia delves into the world of Scent Marketing for business.…


The Scent of Digital Fashion Week, 'Bold, Vivacious & Youthful'

Digital Fashion Week (www.digitalfashionweek.com) is Asia’s highest profile…


There's Science Behind the Scents

Marketing experts say that consumers actually do follow their noses, which…


Estée Lauder Fragrance inspires Cult Cookie

Beauty brand Estee Lauder has teamed up with Christina Tosi of Momofuku Milk…


Your Skin has a Sense of Smell

Researchers from the Ruhr-University Bochum in Germany have discovered that…


Victoria's Secret new fragrances find form in languid, fluid, & flirtatious shaped bottles

Victoria's Secret Heavenly Established in collaboration with the creative team…


Research reveals fragrance can make women more attractive

New research from the Monell Chemical Senses Center reveals that women’s faces…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


iPhone Bacon Scent Diffuser wakes you up to the Smell of Bacon

Yes really they did it. A US meat firm sent its customers diffusers for their…


Drink Better Coffee - Through your Nose!

  According to Viora, the nose delivers 75 percent of a drinker’s taste…