Yee Har - Measuring Scent and Odour Levels with the Nasal Ranger

Ben Siller looked ridiculous on a recent afternoon, standing on a downtown…


For branding, many places adopt signature scents - Los Angeles Times

At a Benetton store in Chicago, a scent diffuser mounted high on a wall,…


Brand Fever talks to Ed Burke, Director of Communications at ScentAir

Scent. The forgotten sense.....no more? Chances are, you’ve walked into a…


Press Release - AllSense appointed to SG Air Show 2014

For Immediate Release: February 7, 2014 AllSense Pte Ltd (ScentAir),…


Getting ready for the Singapore Air Show

Looks like we going to need a large Red Carpet!


BBC - Scent increases perceived value and quality of products / experiences

Well that says it all! Great cameo appearances by our ScentDirect and…


Sunday Smell Facts

We breathe in pairs. Except for twice in our lives: the beginning and the end.…


New evidence for Smell Language found in Malay Peninsula

A team of psychologists has found new evidence for smell language in the Malay…


Trends that will Shape our World in 2014 - JWTIntelligence

JWT Trend forecast #1 - Immersive Experiences Entertainment, narratives and…


Fragrance appreciation soars to new heights in Singapore

According to May Yip at the Business Times, Scent is in INSING. From new…