“When it comes to the home, and what that means to people, powerful and rich emotions are triggered. These feelings have nothing to do with a flood of look-alike furniture flyers or hot prices…Deep emotions are triggered by “imprints” that were made in the minds of participants long, long ago.”
FURNITURE WORLD Magazine speaks to anthropologist Dr. Clotaire Rapaille. http://www.furninfo.com/absolutenm/templates/Article_Retailing.asp?articleid=7568&zoneid=5
