Sensory Design for Brands and Businesses

ION Orchard Shopping Mall Case Study.

CHALLENGE:

With more than 640,000 square feet and eight floors of shopping, ION Orchard houses more than 300 shops, including international fashion favourites, new-to-market brands, unique store concepts, creative food and beverage offerings and first-of-its kind mall features. ION Orchard delivers a holistic, multisensory lifestyle experience with a distinctive mix of style, design and art.

SOLUTION:

To help create this experience, ION Orchard turned to AllSense to develop their scent strategy and to design a world class scent concept brought to life through the creation of several signature ION Orchard fragrances.
To deliver on this truly memorable and engaging shopping experience, AllSense deployed its fragrance diffusion technology at all entrances and key common areas. In addition, all lift lobbies are scented via our in-ceiling ScentWave system. To complete the experience ION Orchard’s 2 elevator cars which transport shoppers 56 levels up above Orchard Rd to the iconic ION Sky viewing deck are also scented.

The custom fragrance and delivery systems complete the multi sensory experience for our shoppers.” ION Orchard Shopping Mall, Singapore

 

 

Archives