ION Orchard, the iconic shopper destination in Singapore has turned 5 amidst great celebration and fan fare.
ION hosted an exclusive dinner for VIPs, media and select shoppers, which included performances by Chris Daughtry and Elva Hsiao.
AllSense, the multisensory branding specialist, who has had the pleasure of working with ION Orchard since the mall opened 5 years ago, worked with ION’s marcoms team to develop a range of gift premiums. These premiums included candles, ScentSticks, fragrance sachets and 60,000 scented redemption cards (a high quality format of micro-encapsulated scratch and sniff) that went out as magazine inserts.
All these premiums were fragranced with ION Orchard’s highly memorable brand scent, known by the public at large as ION’s White Tea Scent.
Further reading:
http://stcommunities.straitstimes.com/music/2014/10/09/chris-daughtry-and-elva-hsiao-perform-ion-orchards-5th-anniversary http://www.timeoutsingapore.com/music/concerts/ion-orchards-5th-anniversary
