Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent of all the emotions we generate every day are due to what we smell—not see. EditorAll author postsRelated Posts June 7, 2007Did you Know?by Editor June 7, 2007Smell undervalued as a Senseby Editor June 1, 2007Trialling Scent in different marketsby Editor PrevNext