According to a Study – YES it happened, and YES the shoppers were even on a tight budget! Read the article here Reference: ScienceDaily (Jan. 12, 2008) – University of Chicago Press Journals (2008, January 12). Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters (Journal of Consumer Research) EditorAll author postsRelated Posts February 3, 2008Scented Bus Sheltersby Editor September 18, 2007Aroma Marketing is an exquisite form of Brand Theatreby Editor June 1, 2007Aroma Marketing, the new frontierby Editor PrevNext