Sensory Design for Brands and Businesses

O’50, the limited edition fine fragrance.


‘An exclamation of time, captured in a moment that is timeless’, O’50 was developed as a celebration of Singapore.

The concept of this limited edition fragrance pays homage to Singapore’s national flower – the Orchid, in a composition reminiscent of a night spent inside the Botanical Gardens, when the sky is dark and the gardens are the creative playground for flowers to come alive.

The creation of O’50 caps off a year of self-funded research by AllSense into Singapore as a unique one-of-a-kind city defined by its own characteristic mix of fragrance and flavours.

O’50’s top note includes fresh Bergamot and Mandarin, with the sparkling herbs of Coriander, Mint and Basil. The heart is enhanced by natural ingredients from leading natural ingredients company, LMR, these are Rose Essential, Neroli from Tunisia, Cardamom, Rosemary, Ylang Ylang and sweet Beeswax.  It also contains Moroccan Rose and Matte Absolute for that added floral touch and soothing aroma. The Sensual Woody dry down features Patchouli, silky Vanilla, Vetiver and precious Sandalwood.

Mr Chris Chong, CEO of ION Orchard is confident that the fine fragrance would appeal to the public. He shares that “ION Orchard prides itself in offering a premium and luxurious shopping experience as well as a destination with everything for its shoppers and we are happy to work with AllSense for the launch of O’50, in commemoration of the nation’s 50th birthday.”

Available for retail and also as a premium redemption item for ION Orchard shoppers who spend above $500. O’50 is priced at $88. A total of 3,000 bottles have been produced for the launch.

O’50 @ ION will be held from 30th July to 31th August on Level 2 of ION Orchard from 10am to 10pm daily.

Win a bottle of O’50 here