ION Orchard, is the retail component of an integrated retail and residential development by Orchard Turn Developments Pte Ltd, a joint venture between CapitaLand and Sun Hung Kai Properties. It started operating on 21 July 2009. AllSense worked with ION to develop the now iconic signature ION Orchard Fragrance which was introduced into the mall at the same time it opened to the public. ION Orchard was the first shopping mall in Singapore to introduce the concept of Multi Sensory Marketing with Scent and its success has seen many others follow suit. The ION Orchard White Tea based scent is a true example of a Brand using fragrance as an asset that truly captures its essence as an emotion, as a physical experience and as an evocative story that forms part of the social and cultural fabric of a successful retail offering. http://en.wikipedia.org/wiki/ION_Orchard
