Thanks to some smart aroma consulting, you can take the guesswork out of selecting the right fragrance to represent your brand or your business (beyond of course what just smells right).
Naturally, selecting scent based on the behaviour it encourages is paramount, however brands and marketers would do well to look into the intriguing legend and legacy fragrances have carried with them for centuries.
ScentAir describes some such fragrance characters at http://www.scentair.com.au/Scent-Palette/aroma-marketing-fragrance-descriptions.html
