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The human sense of smell is just that – HUMAN. It is deeply felt, personally and culturally relevant. and incredibly emotive.
Processed in the seat of our brains in an area that also looks after our human faculty for memory and emotion, new research today shows what poets, lovers and travelers have -since the beginnings of time- transcribed and romanticized: The powerful connection between our moods, emotion and memory with our Sense of Smell.
“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived”
– Helen Keller
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(Contains information on how to put scent to work for your business)
Sense of Smell
Sense of Smell
The human sense of smell is just that – HUMAN. It is deeply felt, personally and culturally relevant. and incredibly emotive.
Processed in the seat of our brains in an area that also looks after our human faculty for memory and emotion, new research today shows what poets, lovers and travelers have -since the beginnings of time- transcribed and romanticized: The powerful connection between our moods, emotion and memory with our Sense of Smell.
“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived”
– Helen Keller
Science and Research
For something so groundbreaking, the field of research into the human sense of smell has been muted for so long. But no longer….
Research Papers
Check out Research Papers here
Analysis of Autobiographical Memories Triggered by Olfactory…
Brand Sense: Building Brands with Sensory Experiences
Effects of Gender-Congruent Ambient Scent on Approach…
It’s Beginning to Smell (and Sound) a Lot Like Christmas
Odor-associative Learning and Emotion
Olfaction, Emotion and the Amygdala
The Use of Olfaction to Improve Indoor Air Quality
Monell Chemical Senses Center | Sense of Smell Institute | Smell & Taste Treatment and Research Foundation | Dr. Rachel Herz – Brown University | Dr. Alan Hirsh – Smell & Taste Treatment and Research Foundation | Eric R. Spangenberg, Ph.D. – Washington State University | Dr. Gerald Zaltman – Harvard Business School
Sensory Marketing Old
Sensory Marketing
The sense of smell is the strongest of all human senses and the closest sense linked to memory. Every day we encounter aromas that have a powerful influence on our emotions, our moods and ultimately our behaviour.
Aroma Marketing (aka Scent Marketing) is sweeping the business fraternity as brands and marketers are discovering the strong role scent can play in their efforts to distinguish themselves and connect with customers in a powerful and emotive way.
With over 10 years of experience in Scent Marketing, let us captivate you with what the Power of Scent can do for you.
“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel
– Oliver Wendell Holmes