For something so groundbreaking, the field of research into the human sense of smell has been muted for so long. But no longer….
Research Papers
Check out Research Papers here
Analysis of Autobiographical Memories Triggered by Olfactory…
Brand Sense: Building Brands with Sensory Experiences
Effects of Gender-Congruent Ambient Scent on Approach…
It’s Beginning to Smell (and Sound) a Lot Like Christmas
Odor-associative Learning and Emotion
Monell Chemical Senses Center | Sense of Smell Institute | Smell & Taste Treatment and Research Foundation | Dr. Rachel Herz – Brown University | Dr. Alan Hirsh – Smell & Taste Treatment and Research Foundation | Eric R. Spangenberg, Ph.D. – Washington State University | Dr. Gerald Zaltman – Harvard Business School