Naked & Famous are poised to release a line of jeans that produce a refreshing minty scent when you run a fingernail across the denim. Baked into the fabric is a layer of mint-scented microcapsules that last at least 10 washes, according to Naked and Famous. The jeans also have a coating of Teflon that keeps the pants stain-free.
Gives new meaning to scratching your crotch…hmmmmm
 
CNET – http://news.cnet.com/8301-17938_105-57617554-1/scratch-and-sniff-jeans-keep-you-smellin-fine/?part=propeller&subj=crave&tag=title
Naked and Famous – http://nakedandfamousdenim.com/2012/01/scratch-n-sniff-raspberry-scented-denim/