The Smell of Rain - Petrichor

Why do we seek comfort in the rain? Petrichor.  It is amazing how Mother Nature…


The Smell of Freedom - How Thailand's lost cave children were found

  In locating the lost Thai boys, 2 brave British cave divers used an…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


BBC - Scent increases perceived value and quality of products / experiences

Well that says it all! Great cameo appearances by our ScentDirect and…