The PLAY-DOH smell

Traditionally, a brand identity is made up of visual elements. However, studies…


The Scent of a Successful Brand

Most brands focus their relevancy strongest on only two of these – sight and…


InDesign: Follow Your Nose to AllSense

  AllSense featured on InDesign in the lead up to the big event. We are…


Audi A3 Cabrio brands the Scent of Fresh Air (and bottles it too)

What better way to experience the emotion of driving in an Audi A3 with the top…


Sensory branding 101. To see, hear, touch, taste & smell.

According to our friends at Wikipedia, Sensory branding is a type of marketing…


Smell my Ride! Car Manufacturers turn to Scent for a more Enjoyable Drive

Mercedes and Rolls already scent their cars. Are Ford and GM Next? Ford has…


For branding, many places adopt signature scents - Los Angeles Times

At a Benetton store in Chicago, a scent diffuser mounted high on a wall,…


Brand Fever talks to Ed Burke, Director of Communications at ScentAir

Scent. The forgotten sense.....no more? Chances are, you’ve walked into a…


A Whiff of 'Welcome Home' - Wall Street Journal

Forget the loaf of bread in the oven. Developers are using custom scents to get…


BURGER KING® FLAME™ - Body spray of seduction, with a hint of flame-broiled meat

No jokes! American men (and women?) can for a mere $US3.99 get it on, that is…