Actor Leonardo DiCaprio has reportedly splurged $10 million on a NY apartment which comes complete with Vitamin C Shower and you guessed it – a Scented Aromatherapy Air Con System – Go Leo! We like totally approve
Sensory Design for Brands and Businesses
CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the 18 million square foot complex has emerged replete with starchitecture, job opportunities and of course, the smell of success with ScentAir providing scent delivery technology in four of the five luxury resorts.
ScentAir’s presence is noticed immediately in the enormous spaces designed for spas, dining, shopping and residing. Each property destination has been fitted out with ScentAir’s HVAC technology (the ScentStream) to effectively disperse an exclusive palette of custom created fragrance across their environments, delivering on the promise of a rewarding and engaging guest experience.
Aria Resort & Casino offers over 4,000 guestrooms, 16 restaurants, 10 bars and lounges, 300,000 square feet of meeting space and a full service spa. The fragrance they chose consists of sheer green florals below citrus notes and finishing with vanilla and musk.
Vdara Hotel & Residences greets its guests with a fresh green fig scent and hints of Cassis throughout its non-gaming, smoke-free property. Over 1,400 suites are available, in addition to a sparkling Sky Pool and cabana area.
Crystals Retail & Entertainment is home to an astonishing collection of the world’s most famous elite retailers. Wafting through the open space is a sophisticated green floral fragrance built upon the richness of amber & patchouli softened by notes of fine woods and musk.
Last, but certainly not least, is the majestic Mandarin Oriental Las Vegas. Long known for sincere service and luxurious amenities, the hotel’s crisp scent of citrus and melon notes are balanced by warm spices and myrrh.
Suzanne Robertson, ScentAir’s Gaming Development Manager in Las Vegas, has been working with marketing managers and creative directors since 2006, when CityCenter was just a pie-in-the sky concept. Her invaluable knowlege and influence were depended on heavily as the project took shape.
Other ScentAir Casino clients include City of Dreams (Macau), The Venetian and The Mandalay Bay
The new brainchild (or should we say ‘sex’ child) of the Abercrombie family – Gilly Hicks.
See the video clip if you dare…http://www.gillyhicks.com/
True to the Abercrombie & Fitch brand, ScentAir deployed A & F’s scent signature using ScentAir’s HVAC scent delivery system.
If you visited an Abercrombie store, or more so if you have visited more than one Abercrombie’s store you will notice the mood the fragrance creates (together of course with other visual / auditory cues).
It is useful to note that generally scent is most effective when deployed subtly, however the Abercrombie & Fitch brand demands an extreme in-store experience to remain true to itself.
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