Scientists uncover new connection between smell and memory

For as long as time, poets to philosophers have deeply romanticised that…


BBC: Why can smells unlock forgotten memories?

What we know is that smell is the oldest sense, having its origins in the…


Ways Stores Trick us into Spending More - Business Insider

Woah! BusinessInsider.com on 'sneaky ways stores trick us into spending more',…


Top 40 Smells of Childhood- Disneyland research reveals

The smell of sun cream, bubble gum and fish and chips have been revealed among…


Scientists Successfully "Erase" Fear Using Scent Therapy

Researchers from Northwestern University have developed a new technique to…