Scent Nearly Doubles Sales - Reuters
Ten restaurants and bars in Finland conducted an interesting test of the…
Sensory Retail Marketing Strategies Centre on the Customer Experience
Jennifer Dublino puts a compelling research driven case forward for the power…
US Research reveals humans can detect One Trillion Smells
The human nose can distinguish at least one trillion different odours, millions…
BBC - Scent increases perceived value and quality of products / experiences
Well that says it all! Great cameo appearances by our ScentDirect and…
New evidence for Smell Language found in Malay Peninsula
A team of psychologists has found new evidence for smell language in the Malay…
Scientists Successfully "Erase" Fear Using Scent Therapy
Researchers from Northwestern University have developed a new technique to…
Jacobson's Organ: And the Remarkable Nature of Smell
The Sixth Sense, Does an organ in the nose constitute the seat of human…
Trends that will Shape our World in 2014 - JWTIntelligence
JWT Trend forecast #1 - Immersive Experiences Entertainment, narratives and…