Sensory Retail Marketing Strategies Centre on the Customer Experience

Jennifer Dublino puts a compelling research driven case forward for the power…


US Research reveals humans can detect One Trillion Smells

The human nose can distinguish at least one trillion different odours, millions…


BBC - Scent increases perceived value and quality of products / experiences

Well that says it all! Great cameo appearances by our ScentDirect and…


Sunday Smell Facts

We breathe in pairs. Except for twice in our lives: the beginning and the end.…


New evidence for Smell Language found in Malay Peninsula

A team of psychologists has found new evidence for smell language in the Malay…


Scientists Successfully "Erase" Fear Using Scent Therapy

Researchers from Northwestern University have developed a new technique to…


Jacobson's Organ: And the Remarkable Nature of Smell

The Sixth Sense, Does an organ in the nose constitute the seat of human…


Trends that will Shape our World in 2014 - JWTIntelligence

JWT Trend forecast #1 - Immersive Experiences Entertainment, narratives and…


Does what you smell determine what you buy?

HowStuffWorks provides a summary of Scent Marketing, how it worked…


University Researchers tie simple scent to increased Retail Sales

University Research Eric Spangenberg, a pioneer in the field and dean of the…