Sensory Retail Marketing Strategies Centre on the Customer Experience
Jennifer Dublino puts a compelling research driven case forward for the power…
US Research reveals humans can detect One Trillion Smells
The human nose can distinguish at least one trillion different odours, millions…
BBC - Scent increases perceived value and quality of products / experiences
Well that says it all! Great cameo appearances by our ScentDirect and…
New evidence for Smell Language found in Malay Peninsula
A team of psychologists has found new evidence for smell language in the Malay…
Scientists Successfully "Erase" Fear Using Scent Therapy
Researchers from Northwestern University have developed a new technique to…
Jacobson's Organ: And the Remarkable Nature of Smell
The Sixth Sense, Does an organ in the nose constitute the seat of human…
Trends that will Shape our World in 2014 - JWTIntelligence
JWT Trend forecast #1 - Immersive Experiences Entertainment, narratives and…
Does what you smell determine what you buy?
HowStuffWorks provides a summary of Scent Marketing, how it worked…
University Researchers tie simple scent to increased Retail Sales
University Research Eric Spangenberg, a pioneer in the field and dean of the…