Does what you smell determine what you buy?

HowStuffWorks provides a summary of Scent Marketing, how it worked…


University Researchers tie simple scent to increased Retail Sales

University Research Eric Spangenberg, a pioneer in the field and dean of the…


Do scents affect people's moods or work performance?

Research on effect of scent, scent marketing on human behaviour Have you…


Urban Smellscapes - Understanding and Designing City Smell Environments

By Victoria Henshaw, this is going to be a good read! Lets let the blurb do the…


The Bad News for 83% of Advertisers - Sydney Morning Herald & The Age 26/03

Buyology Book Cover What we hear and what we smell are more powerful than what…