Does what you smell determine what you buy?
HowStuffWorks provides a summary of Scent Marketing, how it worked…
University Researchers tie simple scent to increased Retail Sales
University Research Eric Spangenberg, a pioneer in the field and dean of the…
Do scents affect people's moods or work performance?
Research on effect of scent, scent marketing on human behaviour Have you…
Urban Smellscapes - Understanding and Designing City Smell Environments
By Victoria Henshaw, this is going to be a good read! Lets let the blurb do the…
The Bad News for 83% of Advertisers - Sydney Morning Herald & The Age 26/03
Buyology Book Cover What we hear and what we smell are more powerful than what…