Does what you smell determine what you buy?

HowStuffWorks provides a summary of Scent Marketing, how it worked…


University Researchers tie simple scent to increased Retail Sales

University Research Eric Spangenberg, a pioneer in the field and dean of the…


Sunday Times talks Scent in Singapore Shopping Malls

"Scents help with brand association and forge an intimate bond with shoppers,"…


Fashion Season in the Air at ION-Orchard

Spring into a Scentsational Season Spring shopping at ION Orchard promises to…