Sensory Design for Brands and Businesses
Have you experienced the scent of ION Orchard Chinese New Year Garden? Pop on down to ION L1 Atrium for a smell of awesome auspiciousness. Designed by AllSense
#signaturescent #fragrance #scentdesign #scentmarketing #scentbranding #smellsgood #design #sensory #CNY #Singapore #OrchardRd
All sorts of businesses – from hotels to car companies – use scent marketing to bolster their brand identities. Now financial institutions are getting in on the trend, creating their very own l’essences de bank.
Smells have been found to influence memory, impact perception and even increase sales, so it’s no surprise that even stodgy, traditional industries are beginning to think about signature smells.
Dublino – Here are some example of emotions produced by certain scents: “Vanilla and amber induce warmth, comfort and sometimes nostalgia. Citrus notes tend to make people feel upbeat and happy. Leather and tobacco call to mind luxury and trust. Rosemary and peppermint make people feel more alert and sharp and improve cognition and problem solving.”
Scent-marketing pioneers in the traditionally conservative financial world include Florida’s Ocean Bank and Helm Bank, National Australia Bank, China Merchant’s Bank, Bank Leumi and Velocity Credit Union in Texas, Dublino said.
Ocean Bank, for example, went for “a premium fragrance that begins with mouthwatering mandarin, fresh watery ozone, and green cardamom notes, supported by black pepper and musk,” she said.
Helm Bank’s l’essence, developed as part of a complete sensory rebranding, includes hints of chocolate, oakmoss, and peppermint.
According to Dublino, Helm branches that added the scent, and also updated their logos, colors and sound, doubled their revenue as well as the number of people opening accounts. Customer satisfaction shot up 20 percent, to 99 percent.
Caroline Winter reporting – http://www.sfgate.com/default/article/Banks-developing-signature-fragrances-5134855.php
Forget the loaf of bread in the oven. Developers are using custom scents to get buyers to warm to a home.
Buying real estate involves weighing a lot of factors: location, price… smell?
Some condo developers are betting that the best way to a buyer’s heart is through the nose. The latest sales tools are signature scents designed to enhance a buyer’s or renter’s impression of a building.
Signature scents are the latest amenity that real-estate developers have borrowed from the hotel industry—after in-house spas, concierges and valet parking. In 2006, Westin became one of the first major brands to create a signature scent when it introduced its White Tea aroma. It now features the scent at all its locations world-wide, so that a hotel lobby at the Westin Chicago O’Hare smells the same as one in Shanghai. Retail stores, such as Hugo Boss, also have used custom scents designed to keep shoppers in their stores longer.
Ed Burke, director of marketing for ScentAir, one of the world’s largest scenting companies, says residential buildings were the fastest-growing segment for the company in 2012. The company also sells scents for hospitals (calming smells or whimsical notes such as cotton candy for children’s wings) and amusement parks (often robust scents like cinnamon and woodsy smells), as well as casinos and hotels. With a 3,000-scent library, the company tabulates everything from a building’s color palate and finishes to demographics and piped-in music when presenting developers with potential scents that will fit their projects.
To make sure buyers remember the building’s pleasant smell, the fragrance travels home with them in scented sales materials and invitations to an opening party.
“When you smell something beautiful it’s part of your whole first impression.”
Read the complete piece at http://online.wsj.com/news/articles/SB10001424052702303802104579449353095282742?ref=SB10001424052702304185104579437590964522278#10
For Immediate Release: February 7, 2014
AllSense Pte Ltd (ScentAir), Singapore’s premiere scent marketing company has been appointed by Experia Events Pte Ltd as the official Brand Scent partner to the 2014 Singapore Air Show, Asia’s largest Air Show and the third largest in the world.
The scope of works will commence on the 9th February with the scenting of a series of banquet events to be held at Raffles City and Marina Bay Sands convention centres.
Changi Exhibition Centre (CEC), the host site to the show will be scented by AllSense through 16th February, as well as Singapore Expo Hall 7 over the public admission days.
“It’s a great pleasure and opportunity to be appointed as Official Brand Scent of the 2014 Singapore Air Show,” says Terry Jacobson Regional Director, AllSense. “This is a large project requiring a high level of experience and leading edge technology and stands testament to the efforts of our company and staff over the past 5 years.”
A signature fragrance was designed for the show to appeal to its 30-50 predominantly male demographic. The Singapore Air Show Brand Scent may be described as a modern masculine arrangement of fragrance notes resplendent with dewy juicy fruits and rich dark chocolate.
“Our experience working on military and aviation simulation training is something we look forward to showcasing at our booth C95, as well as sharing the range of insights we have gained working with airports, hotels and retailers here in Singapore and around the world.”
AllSense will be hosting a sensory seminar on Thursday 13th at 2pm within the Technology Training Zone, a summary of which session follows:
What we smell has a more powerful impact on our mood, memory and emotion than any other sense. Living in a visually dominated world so little attention is placed on this silent sense -but is ‘seeing’ really ‘believing’ anymore?
Learn how this powerful and intrinsically human sense works, how it can help to make better soldiers and pilots, how it can make a journey seem shorter, or an experience with a brand or product that much more memorable.
Learn why the world’s leading brands are all turning to scent to complete their business experience and how they are doing it.
There is a silent renaissance happening right now, right below our eyes, all we need to do is inhale…
For more information:
AllSense Pte Ltd | The Lab, 409 Racecourse Rd, #01-01, 218657 Singapore | discover@allsense.com.sg
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!)
ION Orchard’s signature fragrance has had overwhelming positive response from the first day the mall opened. A big thanks to ION management and the Singaporean public at large for your support – AllSense
www.ionorchard.com | www.allsense.com.sg
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